Public Relations (PR)
This discipline is responsible for managing communication between an organization and a map of key audiences to build, manage and maintain its positive image. It has the characteristic of being a form of bidirectional communication, as it not only addresses his audience, both internal and external, but also listen and respond to their needs, thus promoting mutual understanding and allowing it to use as a powerful advantage when competitive positioning claim. We can also define PR as theset of disciplines and sciences through a process of strategic and planned communication create, modify, develop and / or maintain a corporate image or a person ultimately is the art of synthesizing the essence of an organization, make it compatible with the expectations and interests of those around her and make it correctly perceived to successfully incorporate the same to their environment. Public relations as a discipline, manage to differentiate the organization from its competitors through strategic management.
To do public relations work with various intangibles:
The use PR tools to achieve its objectives and functions are many and varied:
– Organizing events
– Plans for social responsibility
– Relations with the media
Daily: allows the organization access to the general public.
Magazines: allowing public access to more and better targeted.
Radio: lets instantly transmit information 24 hours a day.
Television: Provides high visibility to the institution.
Internet: Working on the institutional website or the online version of several means.
It is important to note that the current position of the communication and PR is on the agenda for the “public” today, the new channels of communication are the “cyberspace” as social networks, blogs, etc.. And these are communication the opportunity to be always present, constantly renewed and be creative. It is an advantage for PR, using new trends like a great tool to get a good picture.