The graphic designs, program designs and visual communications in general produced by industrial means and intended to convey specific messages to determinados.Esta social groups is the activity that enables graphically communicate ideas, facts and values processed and synthesized in terms of form and communication, social, cultural, economic, aesthetic and technological. Also known as “design in visual communication,” because some associate the word figure only for the graphics industry and understand that visual messages are channeled through many media, not just the forms. Graphic design transforms a linguistic message in a graphic demonstration.
Some classifications are widely used in graphic design: graphic design, advertising, editorial design, corporate identity design, web design, package design, typographic design, the posters, signage and so-called multimedia design, among others.
Creativity, innovation and lateral thinking are key skills for the graphic designer’s job performance. The design activity often requires the participation of a team of professionals such as photographers, illustrators, technical illustrators and even other professionals not support the visual message. The designer is often a focal point of several disciplines that contribute to the production of the visual message. Thus, coordinates its research, design and implementation, using information or specialists in accordance with the requirements of the different projects.
– Visual communication.
– Visual perception.
– Managing financial and human resources.
– Assessment techniques.
Composed of a graphic design department, whose main task consists in designing and coding the content of the campaign. This is the work done by the building department, which is composed art direction art directors and copies (editors). The editors have the task of writing and make the messages, adapting them to the media selected by the media department. In that section and depending on the different types of interests of each company, the developers may have the functions of corporate imaging, or other picturesque settings in relation to the interest of the company. The creative department is one that takes all the publicity for it is he who knows the client, their needs and requirements.